From the Founder
Still figuring it out.
Just like you.
Tailrd wasn't built in a boardroom or born from a business degree. I built it — and I never quite fitted the traditional mould. I moved through school without much academic fire, dipped in and out of courses and apprenticeships, and realised early on that the conventional path just wasn't mine.
What was always there, though, was people. I've always had a natural pull toward helping, teaching, connecting — being the person others came to. That thread never went away.
For a long time, life looked settled from the outside. The safety of the familiar, the comfort of a tight-knit family, and a role in our family's window blinds business that gave me day-to-day freedom. But I was wearing every hat at once — running the jobs, handling the admin, fixing the problems, keeping everyone happy — and it quietly took its toll.
In January 2025 it came to a head. I'd overloaded my plate so badly that we had to re-order a large job — a mistake that cost us in money, time and stress, and the first time I really felt I needed a break from the family business. Small mistakes fed the stress, the stress fed more mistakes, and over the months that followed that vicious cycle spiralled into full burnout.
Living and working in the same house as my family didn't help. As much as I love them, I started craving my own space — my own independence. It got to the point where I knew it was time to step back and start figuring out who I actually am and what I actually want.
Tailrd is the result of asking those questions: Who am I? What do I actually want? What does a life that's genuinely mine — not just someone else's world I've settled into — really look like? It's not a brand built by someone with all the answers. It's built by someone still figuring it out — who decided to stop waiting for permission to start looking, and wants to help you do the same.
If you're at the same crossroads, this is your space to start. No pressure, no perfection — mistakes are just proof you're moving forward. Your next chapter starts here.